[Erik]

I emailed them this:
Dear store owner/manager.
Recently a young and impressionable freediver I know was in your store and was told by one of your instructors (who claims to be a certified freediving instructor- I'm curious who he is and who 'certified' him, as I know almost every freediver in Canada by name or personally, including the only real Instructors) that breathold diving in Canada is regulated and that a person must be certified to do so.

This is certainly not the case and any Instructor of any merit knows that this is a complete fabrication, certainly reportable to PADI or any other agency your store uses to certify SCUBA divers. My experience with PADI is that no consequences would come of reporting this, so I will not bother. The BBB may be interested though.
If I hear any more outright lies like this I will aggressively distribute this information of your store practices through CAFA (you should know who that is, since you apparently have experts on freediving in your staff) and various other freediving and spearfishing based organisations that are very active on the internet. Maybe I'll even give PADI a try and see if they actually give a damn too.

Freediving is thankfully one of the unregulated activities left and it will stay that way.
Erik Young, AltaSub
Edmonton