[ILDiver]

But they don't care if he gets popped for roids. It's been my theory and it's kind of confirmed from the pre-fight show by The Dana, that Brock Lesnar is a WWE or whatever star and this fight will bring Wrestling fans. The same age demographic as UFC. On the show The Dana about peed himself when he said something to the effect of Think of all the wrestling fans that will tune in to watch this guy!

If he wins, Good for UFC, new fans. If he gets poped for roids, it will be after the fight, fans already exposed. If he gets beat, the new viewers still watched and saw what they believe to be one of the baddest men on the planet get beat and are impressed. It's a win/win fight for The Dana and the UFC money machine.