I will post here too rather than on the thread with your query about monofin sales-- I am new to fins, too, and to diving.
Advice from Fondueset, who knew what I needed and is an excellent guide, was very helpful before reaching the point of sale. My purchase was guided by him and at the point of sale by Maksim Merkuri of Leaderfins, who was superb. Maksim handled the order process well, and also offers a deep feeling for finswimming. Knowledge and a deep feeling for a product do not serve as compensation for any problems with fulfilment, so it is important that the basic business process worked perfectly.
The barest basics on technique really start off a new user wonderfully. When you demonstrated the basic movement here in Michigan in June 2008, that was enough to get me started properly. New users have so much curiosity about the fin that a simple pointing in the right direction is fine, if the fin is good.
Some advanced fin buyers' comments evoked a sense of classical musicians considering their purchases. A bow-- with value of USD5-20K, and above-- for a string player is as important as an instrument, and they are usually purchased separately. There is an existing sales process by which musicians may have several bows shipped to them, with proper insurance, from an instrument purveyor. They then have several on hand to try for a period of time. It is amazing how much value in the form of fragile, insured, handcrafted objects is shipped around, no questions asked, for these trials. The trial is not for workmanship or other fundamentals, but for intangibles best sensed over time-- feelingtone; sound production and apperception by the musician of the bow's qualities; overall, the suitability to a particular musician. This is a different product in many ways, and also presents an impractical parallel given the weight/size of the fins to be tried, footpocket options, and distances to ship, but trial (for more than durability) with free shipping seems to be the unexpressed wish for many advanced fin users-- something a seller would need to solve. A new user, on the other hand, knows less and is not able to try out a product effectively-- so pointing in the right direction with a good fin is where attention is best spent.
My fin is beautiful and I am starting to swim with it better. As a new user, the above was all very important, but the fin speaks for itself. The seller was the means for bringing the fin and user together.
JOY, Alicia