Hi everyone
I heard over the weekend that there is some talk among British freedivers regarding a press release about my performance at the World Championships and I want to make sure, before any further misunderstanding or ill-feeling grows, that you are all aware of the situation.
As a test period, a body care company, Naked, agreed to support the PR work around Triple Depth and the Worlds, with a view to us developing a full sponsorship partnership. Naked's PR girls put out a press release, on 7th November, which HAD NOT BEEN SEEN OR APPROVED BY ME, stating that I had won two Gold medals, rather than one. As soon as I saw the error, I asked them to change the release or retract the incorrect version. Unfortunately nothing has happened, and I am very sad to hear that people are wondering whether I have actually put this information out myself.
As a PR consultant with over eight years experience, I have been very disappointed by the way this company has handled my media work. I know that journalists often miscommunicate the facts and that's totally out of my hands, but a PR agency should never have put unapproved and incorrect material into the public domain on my behalf. Unfortunately due to the way the internet works, this erroneous 'double gold' will probably remain in the public domain and there is very little I can do about it.
However, I do feel very strongly that my fellow freedivers in the UK know that I did not put this information out myself and have done all I can to correct the situation.
Let's face it, I had the most amazing time at Triple Depth and the Worlds, and while I made a failed attempt at a second gold and fourth World Record, I can hardly be disappointed with my performance! That would just be greedy!
So, on a more positive note, there's been some great coverage for freediving - bbc.co.uk TV with Mike Bushell and Radio 4 Woman's Hour (both online), yesterday's Observer Sports Monthly and more to come... I hope that my diving and the media work I'm doing will help us to grow freediving in the UK. And of course you're all welcome to come and have a dip with me in the Blue Hole any time!
Lots of love
xxxx
Sara
I heard over the weekend that there is some talk among British freedivers regarding a press release about my performance at the World Championships and I want to make sure, before any further misunderstanding or ill-feeling grows, that you are all aware of the situation.
As a test period, a body care company, Naked, agreed to support the PR work around Triple Depth and the Worlds, with a view to us developing a full sponsorship partnership. Naked's PR girls put out a press release, on 7th November, which HAD NOT BEEN SEEN OR APPROVED BY ME, stating that I had won two Gold medals, rather than one. As soon as I saw the error, I asked them to change the release or retract the incorrect version. Unfortunately nothing has happened, and I am very sad to hear that people are wondering whether I have actually put this information out myself.
As a PR consultant with over eight years experience, I have been very disappointed by the way this company has handled my media work. I know that journalists often miscommunicate the facts and that's totally out of my hands, but a PR agency should never have put unapproved and incorrect material into the public domain on my behalf. Unfortunately due to the way the internet works, this erroneous 'double gold' will probably remain in the public domain and there is very little I can do about it.
However, I do feel very strongly that my fellow freedivers in the UK know that I did not put this information out myself and have done all I can to correct the situation.
Let's face it, I had the most amazing time at Triple Depth and the Worlds, and while I made a failed attempt at a second gold and fourth World Record, I can hardly be disappointed with my performance! That would just be greedy!
So, on a more positive note, there's been some great coverage for freediving - bbc.co.uk TV with Mike Bushell and Radio 4 Woman's Hour (both online), yesterday's Observer Sports Monthly and more to come... I hope that my diving and the media work I'm doing will help us to grow freediving in the UK. And of course you're all welcome to come and have a dip with me in the Blue Hole any time!
Lots of love
xxxx
Sara