Not sure if you know the Google Trends tool. It is a very useful toy, especially for IT professionals, webmasters, and those doing business on the web, but may be very interesting for others too. I just tried to enter the keyword freediving (together with the French apnée as a reference). Frankly told, the result quite shocked me, and I do not have any reasonable explanation for it:
Google Trends: freediving,apnée
It shows that the word freediving was worldwide most researched in the Czech Republic (a tiny country in Central Europe with no access to the sea), then in Slovakia (even smaller neighbor of the Czechs). It means that the two first results representing the former Czechoslovakia (still a very small country and a non-English speaking one) show about three to four times more Google searches for the keyword freediving than the third New Zealand (island, English speaking, but still relatively small country).
It is quite incomprehensible that huge English speaking nations with high Internet availability, do not even show in the top ten list. And even more shocking is the result list sorted by languages, where English is only on the ninth rank with about 15 times less hits than the first Czech (and about 20-30 times less than Czech and Slovak combined). That's quite surprising if you take in account that there are only around 15 millions of people speaking Czech or Slovak versus some half a billion of English native speakers (and even much more those using English commonly). And the ratio would be even more important if we counted the number of Internet users - I am pretty sure that it is still much lower in former Czechoslovakia than in the USA or in some other anglophone countries.
So the ratio of English vs. Czecho-Slovak users can be as high as 100:1, but the number of searches is in the other way: around 1:30. That leads to the conclusion that in the Czech an Slovak republics, there around 3,000 times more people interested in freediving than in the USA + UK + AU/NZ and other anglophone countries.
That's really an unbelievable fact even for me (knowing it is rather popular over there). It is certainly not representing the reality truly, but it probably shows some trend anyway. So if you are manufacturing any freediving equipment, or offering curses, writing books, etc., you may be interested in this trend and focus your interest there too.
Google Trends: freediving,apnée
It is quite incomprehensible that huge English speaking nations with high Internet availability, do not even show in the top ten list. And even more shocking is the result list sorted by languages, where English is only on the ninth rank with about 15 times less hits than the first Czech (and about 20-30 times less than Czech and Slovak combined). That's quite surprising if you take in account that there are only around 15 millions of people speaking Czech or Slovak versus some half a billion of English native speakers (and even much more those using English commonly). And the ratio would be even more important if we counted the number of Internet users - I am pretty sure that it is still much lower in former Czechoslovakia than in the USA or in some other anglophone countries.
So the ratio of English vs. Czecho-Slovak users can be as high as 100:1, but the number of searches is in the other way: around 1:30. That leads to the conclusion that in the Czech an Slovak republics, there around 3,000 times more people interested in freediving than in the USA + UK + AU/NZ and other anglophone countries.
That's really an unbelievable fact even for me (knowing it is rather popular over there). It is certainly not representing the reality truly, but it probably shows some trend anyway. So if you are manufacturing any freediving equipment, or offering curses, writing books, etc., you may be interested in this trend and focus your interest there too.
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