I am sorry, but you need to differ between deception or illusion and an outright lie. In case of the last Blaine's stunt, it was full of the later, and there was very little of the former. Telling that you are going to beat the longest ever breath-hold while telling it is 9 instead of 10 minutes, is not a deception, it is a bold lie. And telling you are going to beat the record while doing it after breathing oxygen, and hiding the fact (hence not measuring with the 10 minutes longest air apnea, but rather with the 16 or even 20 minutes O2 apnea) - that's also no illusion or deception, that's a lie and a fraud.
EDIT: back to your example with a lift - finally magicians who levitate also do not claim they are beating high-jump records
EDIT: back to your example with a lift - finally magicians who levitate also do not claim they are beating high-jump records
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