As a fitness trainer, you may be interested to know of the latest research done on breathing.
Most of the research is done on aththletes but some may rub over in`to freedivers.
CO2 build up in snorkles. I would be interested to know where the extra CO2 is coming from. Snorkles these days are bottom purged, meaning your exhilation is going out the bottom not up the snorkle. There should be air in the snorkle.
CO2 fallacy, there is only around .03% CO2 in the atmosphere when you breathe in you don't breathe in much CO2.
Most of the CO2 is in your exhilation and people think they need to breathe out heavily to remove as much CO2 as possible. And they are correct, except your blood PH is regulated by the level of CO2 in your blood stream.
How does your blood know where to drop the oxygen into the muscles that require it?
Well, your blood holds on to oxygen when it hasd a high PH. When it reaches the muscles that are working, the CO2 enters the bloodstream and drops the PH. As the blood can't hold oxygen at a low PH it releases the oxygen into the muscles.
If you exhale too much CO2 the PH of the blood is so high that the oxygen will not be released. This will cause muscle fatigue.
Slow gentle breathing using the diaphram to breathe is now recommended for athletes.
I realise that we are also talking breath holding here which is not what athletes do, but that information may be of interest to you.
Poida
Don't want to go too much off topic on this Poida but the Bohr effect etc are well known to freedivers and they're relevant to hyperventilation - there are many threads on DB on this if you are interested.
Regarding the CO2 buildup, I guess the 'worry' is that when you breath through the snorkel instead of breathing in 100% fresh air, you breathe back in some of the air you exhaled which is higher on CO2 etc. If I remember correctly in AIDA courses they recommend a 'short' straight snorkel with big diameter but I'd guess that if you bought any half-decent snorkel it should be ok.
Maybe some cheap snorkels with problematic designs might cause an issue with CO2 hence the warning... I remember as a kid seeing some odd things, for example one of my friends had a mask that had a snorkel connected to the top and you were breathing in and out through the nose and I seem to remember some kind of ping-pong ball design at the end of the snorkel to keep it dry (snorkel end was facing down, ping pong ball would float and seal the end when submerged)