Exhale diving is very extreme indeed.
I agree with things said above, and would like to add the following.
It looks like the people in the video want to do some stretching. From their movements I suspect that the first guy is a novice, and the second more experienced.
I have done full exhale dives to -5m in a pool, as a way to practice relaxation and increase flexibility and comfort. When you exhale diving you're in fact simulating very deep dives. Example, when I do an full exhale dive to -5m it feels close to a -50m dive(!).
In this light I think it's very sensible to gradually work your way up to this level.
And also adjust your dive time to mirror the dive time of the simulated dive. For my -5m dive I take 40 sec to get down, 40 at the bottom, and 40 seconds to go up, using fins or a line to hold on to. During this dive I don't have contractions (!), I avoid them because I don't want to shock my stretched lungs and body. When I resurface I gradually slowly breath 'pack' in, slowly re-expending my lungs.
As a 'bonus' I enjoy the great flood of blood-shift returning to my limbs.
But indeed go slow, and I too suggest you try FRC first. I also made a little video about finding the state of flow in freediving, and you can find that in this thread:
http://forums.deeperblue.com/freediving-science/86127-how-flow-freediving.html#post806560
This frog flow exercise will help to learn to relax into and through the struggle phase.
Oh yeah, don't forget to have a capable freediving buddy safeguarding you personally.
Love, Courage and water,
Kars