Just some guidelines to get you started...To get your first trials in the right ball park.
-For people that don't pack, most commonly I see 1-2kg
-For people who pack a little, 2-3kg
-For huge packers, usually 4-5 kg or even more (by the size of it, I'd say Tom Sietas must have close to 10 kg)
Of course this is highly individual for each person.
The optimum weight is usually surprisingly big. A lot of times I see newcomers strap 0.5 - 1 kg on their neck, I guess because "everybody else has them too". But within months, when they "get it", it will be over 2 kg.
By "getting it" I mean of course finding the perfect balance and the importance that has. It does not matter how big your weight is, what matters is balance. It takes some time and experimenting to find the right balance, and it will even change as you progress (you learn to fill you lungs, you body fat may change, etc)
I have 6 normal 0.5kg weights and a completely normal weight belt that I give people when they want to find their balance. It's easy enough to add or remove weights, it goes on your neck well enough and you can keep track of how much is actually there. When they know how much they need, they go to a local hunting store and get some coated lead pellets (the kind used to fill shotgun shots) and build their own. It couples as a perfectly good neck weight as well. No need for glue or destroying inner tubes. Granted it does not look as cool as the 6kg monster I usually use
One trick you can use to fit more lead into an inner tube than normal is that you blow air to it once it is filled with lead so that it stretches and "packs" the lead tighter (of course you first seal the other end with for example a knot). If you still have the valve intact, you can use a bicycle pump. Another good source is a scuba tank. I used lungs, but nearly passed out
This way I was able to fit about 4 kg in a single weight (mountain bike inner tube).
Just be warned that such a construction may rupture, especially after the rubber ages and you end up with 3 kg of lead pellets in the pool. To prevent absolute disaster, I have wrapped mine with several layers of duct tape.
For my next construction, I'm thinking of mixing the lead with some kind of adhesive, so even if it does rupture, it does not spread all over the pool...This would prevent the "black water leaks" as well (which is not such a problem with coated pellets)