Extreme Dolfinism G2

Chipswim said:

Consider the words "Which ever" model you choose.... in place of "DESPITE" the model you choose....

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REVAN said:

So many good suggestions! Thanks everyone! For now, I'm just working on the text, and then later, define what pictures to make to go with the text.

Here is the updated text. Please, have a read at this. The goal is to attract new divers to the monofin while still appealing to experienced athletes. Do you think this has the right talking points covered to grab interest of divers and watersports enthusiasts that have not previously considered a monofin?

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Whether you are a seasoned swimmer or embarking on your first diving adventures, you can always use the additional power and performance of a good monofin.

This swimming accessory helps swimmers move through the water with little effort. The high-tech hydrofoil is crafted to mimic the fins of natural marine life, such as tuna or marlin, and DOL-Fin hydrofoils have set multiple records in the competitive sport of freediving. That being said, DOL-Fin monofins are not just for competitive athletes, recreational divers can also benefit from the power and efficiency they provide.

Smith Aerospace’s monofins are some of the best fins you can get. They have been developed and vetted within the rigorous environment of competitive freediving. The DOL-Fin’s patented hydrofoil designs allow for a unique combination of performance and comfort that is not attainable with any other brand or design currently available. You can zip through the water effortlessly without having to sacrifice comfort, and the unique bold look will really catch the eyes of strangers making you the envy of the beach resort.

There are a number of different models to choose from. They differ in buoyancy, performance and cost. You can choose a model based on what you will be using the fin for. The DOL-Fin Pilot2 is designed with a high level of stability and operational flexibility to provide swimmers and divers with the ability to scuba dive, freedive, spear or just surface swim, while the DOL-Fin Orca2 is designed with positive buoyancy and streamlining to provide maximum performance for competitive freediving and those who take the time to train for high-performance freediving beyond the 20m depth range.

Regardless which model you choose, all Smith Aerospace fins are crafted to be comfortable and easy to travel with. The compact hydrofoil folds to fit in a suitcase and can even detach from the support structure for even more flexibility in packing options. This makes traveling a breeze and saves money by eliminating extra luggage expenses for packing your monofin on that exotic diving vacation. One of the biggest complaints about traditional monofins is their awkward and uncomfortable fit. Many monofins will end up hurting your feet with prolonged use, and traditional monofins make you choose between effectiveness and comfort. DOL-Fin monofins differ in their design, allowing for the best of both without compromise.

However you love to dive, DOL-Fins are the new way to go!

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Kars said:

Hi Ron, I'll give it a go, whilst feeling inadequate not being a native English speaker

First thing is to know that words carry a sometimes subtle emotional baggage. Example: cost versus price. I think the word price sounds much more rewarding and positive.
Second thing is defining your sales audience, which you define clearly: "divers and water sports enthusiasts that have not previously considered a monofin?", whilst not alienating the athletes.
In order to attract divers and water sports enthusiasts, you'll have to imagine their current worldview, and pleasures they already understand. Talking about CWT does not appeal because they have not experienced anything remotely like it. What they do understand is images of dolphins, mermaids, scuba diving, snorkelling, flying, swimming. Boiling it down what makes using a monofin fun to a beginner? I think: Novelty, pears attention, speed, enjoying exploring a new movement and environment, living out a dream of swimming / dancing like a dolphin. This is what your product gives/offers. Why your product and not a fibreglass model? Comfort, adjustable, transportable, easy, a sturdy, reliable product you can depend on and trust.

Here below I'll attempt to write a piece considering the above.

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Have you ever dreamed of speeding through the water like a dolphin?
Do you think it is just a dream?

Now you can wake up and see the fin you have been dreaming about.
The DOL-fin.

Inspired by the tails of dolphins the DOL-fin hydrofoil will enable you to speed through the water like you have never experienced before. Approaching and exceeding speeds of Olympic swimmers that will have you and your friends amazed.
With the uniquely adjustable foot pockets you can share the fun with a wide range of friends.
Scuba diving becomes more efficient, faster and more fun with a DOL-fin extending your abilities.
Snorkel to new distances and find yourselves at new depths doing it like dolphins.
Spice up your pool sessions with a DOL-fin and break some new records, enhancing your core muscles with the powerful monofin kick. The DOL-fin has set multiple national records in freediving and provides a unique combination of Speed, efficiency, durability and comfort.

Smith's Aerospace The DOL-fin comes in two models:
The value priced Pilot 2, providing speed, comfort and durability to everyone who likes to get their feet wed and dive like a dolphin.
The Orca 2, for those who want the very top athletic performance enabled by it's beautifully streamlined body.

All Smith's Aerospace monofins are made of aircraft grade cnc machined aluminium parts that guarantee performance, fit and unmatched durability.

Travel is made easy with the DOL-fin. Thanks to it's unique construction it can easily be taken apart and put into a travel case. It's strong but light weight materials make it ideal for taking it to those tropical blue vacation locations you love to be and dive in.

Swimming with a DOL-fin is experiencing a dream coming true.
You will remember every moment, and your friends will too, as you dive and speed through the water like a DOL-fin!

<insert video clip of Connor with his dolphin friends going crazy about his DOL-fin>

However you love to dive, DOL-Fins are the new way to go!​

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This is still a rough unpolished piece of text through which I try to convey much of the same content talking like a friend to 'divers and water sports enthusiasts', though their paradigms and language. Keep the message contrasty, colourful, unambiguous and simple. Like: Enjoy the fun of DOL-fin speed!

Now collect photo's of scuba, snorkel, swimming groups posing, endorsing and enjoying your DOL-fin.
As a starting picture, I suggest a DOL-fin with a mask and snorkel on a nice sandy beach. The mask and snorkel will show it's size and function, the white sand and water it's environment, the morning light it's youth and shape.

Oh bummer I forgot the pilot 2 needs bicyles shoes and has no adjustable straps providing easy access for friends to try out the foil. Well if you want Ron I can rewrite those parts.

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cdavis said:

Chips is better.

I don't think any mono will appeal to a diver who is not at least considering a mono. I think the goal should be to push over the decision edge those who have thought about a mono but haven't make the leap.

Consider my case. I was looking for a mono, was aware of the common problems with monos as well as some maneuverability issues specific to me. Laminar's review, with its focus on comfort, maneuverability, and durability, pushed me over the edge.

I could be wrong, but I think the much better maneuverability of the Dol-fin and its ability to work well with non-traditional strokes are major factors for those reef crawlers who are not limiting themselves to line diving or the pool. Not sure how to highlight this feature to the right market, since there doesn't seem to be all that much awareness of it, For me, thats what makes it work in an overall sense.

There are several divers here that tried to obtain a luno and finally bit the bullet and got a Dolfin. Picking their brains on their decesion process, especially why the luno, would be useful.

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