Gerard
You don't actually have to take part in freediving to buy the merch. and strut around with a freediving branded T-shirt.
For example : Lots of surfie kids over here who wear the gear (street wear accounts for the majority of sports sales....) but have never been surfing.
Coolness by association. The marketing people know what they are doing and that worries me ! Hope they dont' focus on freediving.
Ed
You don't actually have to take part in freediving to buy the merch. and strut around with a freediving branded T-shirt.
For example : Lots of surfie kids over here who wear the gear (street wear accounts for the majority of sports sales....) but have never been surfing.
Coolness by association. The marketing people know what they are doing and that worries me ! Hope they dont' focus on freediving.
Ed