Dear Dude George,
I am sorry I did not explain, in better detail, the MAKO direct pricing.
For example, our Freedive Hunter Fins are made by a factory that makes the identical fins for Company X and for MAKO.
They are the exact same fins, made by the exact same factory and sold to two companies, MAKO and Brand X.
Company X sells these same fins through dive shops, while, MAKO sells these same fins on the MAKO website, direct to divers for less.
Dive shops provide a very valuable service and they deserve to profit for their services. They certainly sell a lot more gear than us, but we like our smaller business model and we enjoy what we do.
However, by selling the same product direct to divers, we can sell for less.
There are actually many companies doing this.
So, there is no slight of hands. It is the same product. We just sell it for less because we sell direct.
If you have any more questions, please visit our website:
http://www.makospearguns.com/the-mako-direct-story_a/292.htm
Or, give me a call, Dude George. I would be more than happy to spend some time with you on the phone.
Thanks for taking time to read this.
Dive safe,
dano