I think that this kind of thinking "the customer is allways right" is an old fashioned way of handling your support. I think it should be called "the customer is not allways right but we should try to help everyone in a friendly way".
I personally think the customer is often wrong but you allways gotta stay friendly and be polite no matter what's the problem. But you can't let everyone send everything back to you, no matter what was the problem.
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So, lets see some "friendly help"?
Simples!