Yes, the "Magnum" hand pump is larger than the "Mares" style pump that is used today. Remember that Scubapro were looking to differentiate their product line and the USA was their chief market, so everything had to be beefier and better and also a larger bore pump produced a shorter pumping time.Amazing old ad!
Were those old pumps of bigger inner bore? Somehow in that pic, the pump looks beefier than the ones I have. If I recall correctly the Mares, Seac, Salvi of today are 10mm inner bore but perhaps people were tougher back then;-).